The Enchanted Village Avon: Jordan’s Furniture Holiday 2026 Guide

November 23, 2010 admin

🎄 Enchanted Village at Jordan’s Furniture in Avon MA – 2026

Looking for a magical Christmas activity to enjoy with the kids this holiday season? The Enchanted Village at Jordan’s Furniture in Avon, MA is returning for the 2026 holiday season! This beloved New England Christmas tradition features a beautifully decorated animated holiday village, twinkling lights, festive displays, photos with Santa, and fun attractions for the entire family.

The Enchanted Village is a great option if you’re looking for free Christmas activities on the South Shore, holiday things to do with kids, or a fun indoor Christmas attraction near Boston.

Originally part of the famous Jordan Marsh holiday display in downtown Boston, the Enchanted Village has been bringing holiday magic to families for generations. Today, Jordan’s Furniture keeps this special tradition alive at its Avon location.

As a child I remember going to the Enchanted Village in Jordan Marsh during the 1970s, taking the train in and spending such a magical day during the Christmas season. Now you are able to share this with your own children at the Jordan’s furniture store in Avon plus there is also a magical 4D ride on the Polar Express

📅 2026 Dates: November 13, 2026 – January 1, 2027

📍 Location: Jordan’s Furniture, 100 Stockwell Drive, Avon, MA 02322

🎟️ Admission: FREE to visit the Enchanted Village!

🎅 Enchanted Village Hours – 2026

Monday – Thursday: 11 AM – 7 PM
Friday: 11 AM – 8 PM
Saturday: 10 AM – 8 PM
Sunday (November): 11 AM – 5 PM
Sunday (December): 11 AM – 6 PM

Special Holiday Hours:

November 13: 11 AM – 8 PM
November 26 (Thanksgiving): CLOSED
November 27: 10 AM – 8 PM
December 24 (Christmas Eve): 11 AM – 3 PM
December 25 (Christmas Day): CLOSED
December 31 (New Year’s Eve): 11 AM – 4 PM
January 1: 12 PM – 5 PM

🎅 Photos with Santa

Santa will be visiting the Enchanted Village November 13 – December 24.

Santa Photo Hours:

Monday – Friday: 11:30 AM – 6 PM
Saturday: 10:30 AM – 6 PM
Sunday in November: 11:30 AM – 5 PM
Sunday in December: 11:30 AM – 6 PM

🎢 Enchanted Village Attractions & Prices

While walking through the Enchanted Village is FREE, additional attractions are available for an extra fee.

The Tube: $3 per ticket (minimum height 40 inches)
Rudolph/Winter Wonderland 4D: $11 per ticket (minimum height 40 inches)
LITE Laser Show: $10 per ticket (approximately 17 minutes)
Enchanted Ice Skating: $10 per ticket (includes skate rental, 30-minute session)
Reindeer Games: $2 per ticket
Photos with Santa: Additional charge; see online ticketing for photo packages.

🧁 Don’t Forget the Jordan Marsh Blueberry Muffins!

You can also pick up the famous Jordan Marsh blueberry muffins during your visit. A box of six is $15.

Plan Your Visit

Jordan’s Enchanted Village is a wonderful indoor Christmas activity for families looking to enjoy some holiday magic without spending a fortune. You can walk through the village for free and decide whether you’d like to purchase tickets for the additional attractions.

Good to know: All concession stands are cashless. Enchanted Ice requires a signed waiver. Advance ticket purchases are recommended for attractions with assigned showtimes.

Check out the Enchanted Village reviews from local moms in our group

The Enchanted Village is an animatronic display created by Jordan Marsh in 1958. It was displayed in their Downton crossing Boston location until 1972. Revived in the 90’s and early 2000’s- the display was auctioned and bought by Jordan’s Furniture which had it restored and displays it free of charge at their Avon, MA store each Christmas. The Christmas experience continues with a Polar Express “4S” ride, laser light show, games and an indoor skating rink. The other rides require tickets. Can be very busy on the weekends, it’s great for kids- expect to wait 10-30 minutes in line to get in.

Great experience! Such a fun way to get in the holiday spirit Took 2 nine years old boys today. They were blown away by everything. The displays were very detailed, we couldn’t believe how realistic they were and the animation was cool. They enjoyed the light show and the Polar Express ride was great.
Be aware that there is going to be alot of people, long lines and some things will cost a little but it was well worth it. We spent almost 3 hours there and enjoyed every minute. The staff was great and did everything possible to run things as efficiently as possible.

Go on a weekday afternoon! Thanks! We got there around 3:30 and walked right in with no wait. No wait to see Santa. We were able to buy tickets to anything we wanted to and received skates right away. We left around 5:30/5:45 and it was starting to get busier.

Absolutely buy tix for light show/ polar express ahead of time…both were sold out today during the day, not even after school hours. But the actual enchanted village wasn’t busy

If you are a fan of the movie Christmas Story (You’ll Shoot Your Eye Out ); then you’ve got to visit the Enchanted Village in Avon MA. The original animated Christmas displays that were showcased at Jordan Marsh Department Store in Downtown Boston in the 50s, 60s & 70s have been fully restored & are here for everyone to enjoy once again. They even make it Snow Inside. You will immediately feel the connection to this place. This is Free Event & Free Parking. They also have PAID attractions here like Polar Express 4D Movie, The Indoor Plexi Glass Ice Skating Rink, Lite, Santa, Racing Reindeer. There is even a life size Ray Charles singing & playing his piano. They also have their famous Jordan Marsh Blueberry Muffins. They got the original baker who baked them in the 70s & yanked him out of retirement to make these muffins once a year. It’s a tradition that people take home a box of the Jordan Marsh Blueberry Muffins. They taste DELICIOUS grilled, nice & warm with melted butter.
. Come here in November or after Christmas it’s open until New Years; You’ll avoid the huge lines. If you must come in December go during the week & at off times

We went last Wednesday around 1130am We bought tickets to Polar Express and snow tubing online, about 5 days before. We did that first. You just have to go upstairs at Jordan’s to get to the end of the Enchanted Village, to where all the extra activities are. They call when they are seating. for polar express and you go and they put you in line. Get in line about 15-20 mins earlier so you can sit together if a larger group. After that we did santa. The line looked worse than it really was. Then we walked out to the start of the Enchanted Village ans there was zero wait.
The down side was having to walk all the way and forth to the end and beginning of enchanted village, but it wasn’t too bad.